GMAIL : alexandrascott (at) | PHONE: +1 202 277 7679 | LINKEDIN:

What I do

I invest my skills and experience — in audience research & definition, heuristic evaluation, strategy development, content auditing & strategy, workflow evaluation & planning, wireframing, storyboarding, visual & information design, prototyping, usability testing, documentation and communication — to help clients develop products and processes that satisfy and delight the people who use them.

Why I love it

I am a discoverer and an optimizer. I love to understand how and why things work, and to find ways to make them work better. I am motivated by a deep curiosity about people and processes, I thrive on defining problems in order to find new ways to solve them, and generally relish opportunities to make the world work a little better, one experience at a time.



2006 - present

Chief Strategy & UX Officer, Managing Partner

I consult with a variety of organizations, bringing my expertise to their project teams. Projects under NDA or currently in progress are described here in the abstract. I can provide additional detail in offline discussion.

Companies and organizations I've worked with include: National Academies of Science, PBS, NCES, United Way, NIH, NYCCSC, World Bank Group, Epilepsy Foundation, Gate Gourmet, Freedom House, Undergear, SnapOn Tools

  • {IN PROGRESS} Developing structural and functional design for a climate change micro-content library ... by working closely with an internal project team to turn a strategic vision into a working system prototype; creating audience personas and needs assessment models; documenting workflow and information requirements and priorities; creating content taxonomies, content type definitions and metadata models; developing downstream product prototypes to test with internal stakeholders; applying iterative development techniques to create a flexible system that maximizes content utility and intuitiveness; validating and documenting progress. show detail
  • {IN PROGRESS} Guiding formation of a strategic and operations plan for an enterprise-level childrens' media organization ... by interviewing a wide variety of stakeholders and developing insights into challenges and requirements; codifying team structures and evaluating workflows; providing options for shared vocabulary and language, workflow type definitions and metadata models for documenting tasks and products; developing system and process visualizations to guide work with both executive- and functional-level stakeholders. show detail
  • Managed strategy, planning, and execution for a learning analytics grant proposal to build capacity for a childrens' media organization ... by leading a large, diverse, multi-party team through requirements and process analysis; developing system and process visualizations to guide work with internal stakeholders; planning, moderating, and analyzing group strategy and task brainstorming and development sessions; communicating with stakeholders at all organizational levels across a year-long development cycle. show detail
  • Conceptualized and prototyped a new user experience design for a complex data research tool offered by a leading educational testing organization, improving its value and reach to multiple audiences ... by quickly learning the existing tool’s complex functions; collaborating with a complex, multi-party team to validate product requirements and priorities; providing research- and heuristics-based upgrades to the user experience; developing detailed storyboards and interactive wireframes to test with internal stakeholders, developers and end users; applying iterative design techniques to create a flexible, multi-stage user workflow that increased utility, intuitiveness, and overall user enjoyment of a complex product across multiple platforms; validating and documenting progress; integrating updated branding and design to improve usability and user experience. show detail
  • Defined and designed the user experience and user interface for a product prototype allowing parents to explore, track and guide their kids' learning experience through educational games ... by collaborating closely with product stakeholders and developers on product strategy; designing end-user testing; developing a proof-of-concept prototype that helped secure upwards of $5 million in continuing development funding from the U.S. Department of detail
  • Evaluated and provided strategy for a user experience overhaul of a media site for Parents ... by evaluating content strategy and site heuristics; working closely with internal stakeholders to redefine audience requirements and evaluate related products and initiatives across the organization; building consensus among related stakeholder groups for strategic cooperation across multiple teams; spearheading collaboration that resulted in organizational realignment and increased relevance for the business segment; developing interactive wireframes as a guide to implementing new detail
  • Led product and design teams through user experience strategy development for a new feature set ... by evaluating existing analytics; reviewing heuristics and user workflows for current tools; designing and moderating user testing of new product features; presenting recommendations to and building consensus among executive stakeholders; developing a comprehensive product narrative and road map to help shape a cohesive strategy across multiple products, teams and initiatives moving detail
  • Designed an intranet user experience strategy focused on enhanced knowledge-sharing for one of the country’s largest global advocacy organizations ... by collaborating with internal knowledge management, branding, technology and web teams to understand organizational structures and culture; interviewing functional department heads; providing templates and guidance for content analysis across enterprise-sized organization, and distilling a global content strategy into a single, multi-tiered site architecture; integrating multiple, disparate taxonomies into a master taxonomy; designing and moderating individual and group usability detail
  • Conceived, designed, and built the front-end interface for a service and knowledge-sharing intranet that allowed users to customize and manage a library of web resources and tools ... by working closely with internal and external stakeholders to gather requirements; designing online workflows that allowed end users to discover, implement and maintain a custom set of functional components for their independent websites; improving the model for internal maintenance and publishing; developing content types and information architecture; designing and building the front-end detail
  • Researched, designed, and developed customizable front-end templates for an enterprise-class set of plug-and-play TV-schedule tools that revolutionized TV data management for 175+ local stations, minimizing support costs for the system.


2006 - 2012

BS, Physics, George Mason University

  • Started an LLC consulting partnership in order to have the flexibility to return to university to pursue a degree in physics; worked full time for 4+ years managing projects, writing contracts, designing and developing online products for a variety of clients while earning the degree, and eventually took on an undergraduate research internship at CERN in Geneva, Switzerland before completing the degree with honors.


2005 - 2006

Art Director & UX Lead

  • Managed a team of three designers and collaborated with account management and technology teams to provide successful user experience and design leadership across a variety of projects from Fortune-500 companies to government, NGO and advocacy organizations including Johnson & Johnson, SnapOn Tools, National Institutes of Health, the Epilepsy Foundation and others.


1999 - 2005

Director, Information Architecture & Design / Creative Director

  • Hired and managed a team of four designers; spearheaded creation of a UX/IA/Design practice; modernized production and project management practices; collaborated as senior team leader with editorial, technology, marketing and member services directors; acted as brand management ambassador for interactive; created design and UX guidelines shared with 170+ member stations; designed Webby-award winning and related sites.


The UX Toolbox is a descriptive overview of the practices and methods that I have used in my work over the past 15+ years, which includes audience research & definition; content auditing & strategy; information architecture (wireframing, taxonomy building, storyboarding, etc.); interactive prototyping; designing, moderating and analyzing user testing; visual interface design, and front-end development (HTML, CSS, Javascript).

UX toolbox

NOTE: The majority of work I perform as a UX strategy consultant contains the protected business information of my clients and partners. In order to respect this confidentiality, I do not share UX development deliverables publicly. I am able to provide real-time online or in-person walkthroughs of product deliverables.

I am a proficient user of the Adobe Creative Suite, an experienced developer in HTML/CSS markup and front-end Javascript, and I currently work with tools such as UXPin and Moqups to develop clickable prototypes. I have worked with various programming languages over the past 15 years (Perl, Python, C++, Java) in a variety of environments, and while I am not a programmer, I am reasonably capable in minor development and am knowledgeable in collaboration with technologists. This experience allows me to adapt quickly to new tools and methods.

I also have experience with development under section 508 and general W3C accessibility guidelines.